Email is NOT dialogue! It is not a substitute for honest, open, transparent communication. Email is two-way monologue, where one person gets to make their point, state their case, convey information, thoughts, feelings or whatever, without the benefit of the other person being present. Email is NOT a short-cut for communication. It is a form of communication, however, designed for one-way transmittal.

Remember: There is no substitute for direct, face-to-face communication, especially when an issue warrants it. For example, anything that affects your organization’s mission, vision, values, goals and deals with major strategies, decisions or compromises them requires direct, real-time communication. Personnel issues, challenges and coaching opportunities – set a meeting. Major problems with a product or service – set a meeting. Customer/member/client complaints – set a meeting.

Don’t let email get the best of you. It’s your job to manage it, rather than it managing you. Use it wisely as a tool for information transfer, not as a comprehensive communications program. There’s no substitute for getting up from your desk and making contact, or setting up time to communicate, face-to-face, with people! Use your email wisely so it’s not being misused by you or others.

P.S. Try adopting Henkel CEO Rorsted’s tip on deleting ALL email where you are only in the cc line. His point: being in the copy line is often only for someone’s ‘cover’ and if they want to connect with you, those emails should be To: you. Try it for a couple weeks and let me know if your email flow is more manageable, and if it helps make your communications more productive, valuable and meaningful.

And, of course, if our service lines, strategic partners and client testimonials inspire you to contact us, we’d love to have the opportunity to see if we can help you meet your challenges, contribute to your success and collaborate with you as you grow in the coming year.

We’ll also be offering tips, tidbits, advice and insights to challenge your thinking, and stretch yourself, your employees and your organization through our blog. We invite you to opt-in so you can keep abreast of the latest information, articles, resources and other opportunities that can benefit you.

So, thanks for taking the time to experience our new home. We look forward to continuing our work, and our commitment to the best professional services in an array of areas where we can provide value and collaborate in the coming years.

For our fellow public opinion research aficionados, enjoy the piece and let us know your thoughts!